A packaged product has a predetermined quality. This quality is defined by you, determining also your position on the market. But finally it is the customer who decides whether it meets his expectations; the ‘value for money’ situation. It is not just the product, but the combination of product and packaging, that communicates incorporated quality to the potential user. However, when the quality of the package is not described beforehand, then the expectations will not be met. Packaging View explains the functions of your packaging and tests them against the current specifications. Here our principle also includes the complete chain and we always target at ‘fitness for use’.

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